Karen from California

Luis Trevino Account, director general of the Tourism Development Corporation of Nuevo Leon, which, when that body decided to use social networks to promote their destinations, they decided not limited to the experience.

It is a decision that has been important in the success of Nuevo Leon to get more than 225 000 supporters on Face book, which are nearly twice as has the Mexican Tourism Board.

However, its major limitation is that 80 percent of them come from the same entity, although several of them living abroad, for their work or because studying in another country.

Although it is clear that the best thing to push it a tourist destination is among those who are not natives of it.

So even the most successful social networks of Mexican tourism have this limitation, and the challenges of growing up are really great.

And while countries like Canada, Australia, Britain and Spain are already making extensive use of them, in the case of Mexico there is still a nascent development.

In Quintana Room, and tourism service providers are banding together in clubs products and the first steps to make a coordinated effort.

While the Tourism Board of Mexico and is devoting resources to the media at the expense of less emphasis on traditional advertising.

One of the proven ways is to give the public added value and their creativity play a role.

Several cruise lines like Carnival, and there are applications on Face book to know that passengers before boarding a cruise and stay in touch afterwards.

This has allowed the incentive for passengers is to meet people sympathetic to their interests and then you easily keep in touch with those who have become friends.

This is a successful initiative that has cost the shipping company a significant outlay, beyond application development.

Make online promotions, travel raffle in exchange for registering or offer gifts are some of the actions in which raided targets.

But forcing them to rethink their websites, so offering increasingly valuable information.

The ability to ask questions about specific issues, and they get answered in a timely manner, the emergence of electronic characters are identified with individual traveler profiles and the possibility of truly original articles are other alternatives to promote traffic.

The impact of social networks in tourism is a reality in Mexico is a long way to go.